Lowongan Kerja IM Marketing Head Jakarta

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Jabatan: IM Marketing Head

Perusahaan: Samsung

Deskripsi Pekerjaan: Position Summary

1. Plan and create the marketing communication asset to achieve the IMC(Integrated Marketing Communication) strategy.
2. Develop the execution strategy to ensure that the marketing communication asset is used organically and multi-dimensionally at all touch points.

Role and Responsibilities

1. [Creative production] Direct the ATL(Above The Line) and BTL(Below The Line) marketing asset production process in accordance with the company’s brand strategy for effective IMC(Integrated Marketing Communication).

2. [Agency management] Lead the agencies to derive ideas that align with the communication strategy.

3. [Marketing asset execution] Approve the multi-dimensional execution strategy for ATL(Above The Line) and BTL(Below The Line) marketing activities which are different by each touch point.

4. [Gauging and analyzing communication impact] Control an efficient marketing budget by gauging the communication impact through before and after consumer research.

Skills and Qualifications

  • Leads Part in a smaller Line of Business with global breadth or in small subsidiaries and develops short-term & mid-term strategy
  • Works on issues that impact the success of business or addresses future concepts, products or technologies
  • Creates formal networks with key decision-makers and may serve as an external spokesperson for the organization
  • Regularly interacts with executives and/or major customers. Interactions may frequently involve special skills such as negotiating with customers or management or attempting to influence senior-level leaders regarding significant matters to the organization
  • In charge of development, coaching, evaluating team members within the part
  • Typically requires a minimum 14 years of related experience and a Bachelor’s degree, or 12 years and a Master’s degree, or a PhD with 9 years experience
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Perkiraan Gaji:

Lokasi: Jakarta

Tanggal Lowongan: Fri, 13 Aug 2021 01:03:16 GMT

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