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Lowongan Kerja Hub Manager Audience Management & Profiling Jakarta

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Berikut ini informasi lowongan kerja Hub Manager Audience Management & Profiling di Jakarta bagi kamu yang sedang mencari informasi tersebut.

Jabatan: Hub Manager Audience Management & Profiling

Perusahaan: Philip Morris International

Deskripsi Pekerjaan: Be a part of a revolutionary change!

At PMI, we’ve chosen to do something incredible. We’re totally transforming our business and building our future on one clear purpose – to deliver a smoke-free future.

With huge change, comes huge opportunity. So, wherever you join us, you’ll enjoy the freedom to dream up and deliver better, brighter solutions and the space to move your career forward in endlessly different directions.

The Smoke Free Products (SFP) Group is undergoing a critical overhaul as we look to transform into an agile, consumer-centric business that harnesses technological innovation to deliver better, science-backed alternatives to adult smokers around the world. It is only by focusing on our strategic priorities and the right organization, fully enabled to deliver what matters the most for our consumers along their journey toward better alternatives, that we will be able to deliver a smoke-free future.

Here, you can make a difference. You can craft the consumer journey, from discovery and acquisition through to conversion and loyalty. And you can watch your efforts lead to meaningful change in the lives of smokers on their way to better alternatives. You’ll develop your skills; collaborating across functions, markets and regions. If you want to make a life-changing impact on consumers, there’s no better place!

For our Consumer Programs team, we are looking for a Hub Manager Audience Management & Profiling in Jakarta.

As we accelerate our journey, the Audience team’s mission is to deeply understand our prospects and consumers’ needs and fulfill them better than anyone else. This team will be acting as the cohesive force that underpins PMI’s consumer-centric, data-driven strategy. You’ll be working together with a mix of talents in data, analytics, science, technology, marketing and media. You’ll constantly look for effectiveness, efficiencies and big wins: What can we do better? Where can we scale?

In this position you will gather audience insights from quantitative and qualitative data and work with data analysts to implement targeting solutions in the APAC region across multiple verticals.

Responsibilities:

  • Working closely with global and local partners, oversee all audience management operational activities in the APAC markets striving to drive acquisition, conversion, and retention;
  • Review briefs from markets to come with data-driven audience segmentation and targeting strategies and activate these in DMP or CDP solutions;
  • Creating effective segmentation and personalization for both prospective and existing consumers and use data for decision making and storytelling by using tools such as Treasure Data, Salesforce DMP, Google Analytics, and others
  • Have a deep understanding of existing consumers in order to implement targeting strategies to increase revenue, reduce churn, increase customer sentiment, grow community using the global segmentation framework while taking into account local market nuances;
  • Support the acquisition function with analytics and insights using data from DMP or DSP;
  • Summarize and simplify analytical results through reports and consequently interpret and translate insights into clear business recommendations;
  • Thoroughly understand our proprietary audience solutions, audience strategy, and native audience targeting capabilities platforms offer and be able to explain and train a wide audience with different levels of understanding
  • Gather key audience findings from APAC markets;

Skills & experience:

  • Bachelor’s degree, or Master’s degree in related field;
  • Work experience in either Marketing or Consumer Value Management;
  • Very strong analytical and quantitative skills with a demonstrated ability to interpret and use data to drive decision making;
  • SQL experience and working experience with relational databases;
  • Working experience with a DMP, DSP’s, or other identity solutions;
  • Experience with digital marketing campaigns, analyses, and reports;
  • Significant experience in analyzing online and offline data;
  • Self-starter with ability to quickly ramp up on new tools and technologies;
  • Ability to manage in an environment of uncertainty, ambiguity and complexity

What we offer

Our success depends on the talented employees who come to work at PMI every single day with a sense of purpose and an appetite for progress. Join PMI and you too can:

  • Seize the freedom to define your future and ours. We’ll empower you to take risks, experiment and explore.
  • Be part of an inclusive, diverse culture, where everyone’s contribution is respected; collaborate with some of the world’s best people and feel like you belong.
  • Pursue your ambitions and develop your skills with a global business – our staggering size and scale provides endless opportunities to progress.
  • Take pride in delivering our promise to society. To deliver a smoke-free future

Perkiraan Gaji:

Lokasi: Jakarta

Tanggal Lowongan: Fri, 08 Apr 2022 01:33:35 GMT

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