Berikut ini informasi lowongan kerja Head of Brand & Marketing – Financial Services Platform di Jakarta bagi kamu yang sedang mencari informasi tersebut.
Jabatan: Head of Brand & Marketing – Financial Services Platform
Deskripsi Pekerjaan: About the Role
As our Head of Brand and Marketing, you’ll be an instrumental cog in the GoPayLater Go-To-Market team, managing initiatives to be delivered as agreed objectives, planning, and developing the brand and marketing strategy. You will also collaborate with the internal and external stakeholders.
What You Will Do
- Building team capabilities to take Product Marketing & Brand Creative teams to new heights
- Manages campaigns and initiatives to be delivered as agreed objective, budget, and timeline
- Develop and advocate the brand strategy, brand portfolio architecture, and brand guidelines of GoPayLater and its products
- Utilize research data to come up with sharp consumer insights and compelling message propositions
- Function as the ultimate gatekeeper of brand guidelines compliance across all channels
- Runs campaign pre-test to optimize the impact
- Collaborate with growth and performance marketing to constantly improve customer acquisition, new user activation, and customer experiments
- Manage Marketing budget for both tactical campaigns & brand awareness
What You Will Need
- At least 10 years of overall experience in marketing, brand management, content marketing, advertising, and other related fields
- Strong knowledge of various marketing channels; social media, email marketing, Push Notifications, and other possible channels
- Strong knowledge in marketing and brand building
- Comfortable using data to generate insights for designing marketing campaigns
- Strong project management, organized person, and have strong attention to detail
- Strong collaborative and communications traits, able to work with internal and external stakeholders
- Solid leadership and comfortable in leading small to a big team
- Proficiency in using spreadsheets (Google Sheet, Microsoft Excel) and presentation tools (Google Slide, Microsoft Powerpoint)
About the Team
Our team’s collective goal is to shape the convenience of accessing consumer lending products on our journey to provide financial inclusion for all Indonesians that resonates with trust and reliability. This role will be part of the Consumer Lending Platform team within the GoTo Financial Services Platform. We are constantly figuring out new ways to prioritize easy access to financial products like Buy Now Pay Later with scalable integration for a wider range of partners in new verticals. The team will work not only with Gojek internal product teams like Transport, Food, GoPay, and others, but also with our third-party payment facilitators, and other partners. This is an exciting time to join our relatively new team as we’re prepared to expand rapidly in 2022 by tapping into newly-emerged offerings within the GoTo group ecosystem and beyond.
About GoTo Financial
Imagine having a beautiful product that you create being launched to the public. Then visualize more than 55 million active users, over 14 million merchants, and more than 2.5 million driver partners benefiting from it: greater efficiency, easier access to financial services, better earnings, and more.
GoTo Financial is part of the GoTo ecosystem, a unique combination of on-demand mobility services Gojek, e-commerce platform Tokopedia, and comprehensive fintech platform GoTo Financial. This massive and integrated ecosystem enables you to work on projects that impact the lives of millions, ranging from:
1- Bringing the unbanked into formal financial system by helping them open a digital bank account with GoPay-Jago
2- Providing seamless cashless payment method in GoPay and GoPayLater to merchants and consumers,
3- Giving consumers and merchants access to responsible lending, insurance and investment products,
4- Helping offline and online merchants reap the benefits of the digital economy through Midtrans payment gateway, webstore builder GoStore, keyboard app for online sellers Selly, and point-of-sales solutions MOKA and GoKasir,
5- Supporting food merchants in simplifying their operations with GoBiz and GoBiz Plus, to
6- Creating other use cases that empower consumers and merchants to manage all money-related matters.
So join our ride to bring the benefit of the digital economy to all. We’re just getting started!
Life at GoTo Financial
GoTo Financial consists of people with big dreams and the motivation and skills to make them real. We are doers and tinkerers who want to change the financial system as it is. A community of makers.
We make it happen
We have a bias for getting things done. We discuss, debate, and commit. When we see something broken that can be fixed, we fix it. We manage our risks, then take bold decisions.
We make it together
We put star teams above star players. We don’t shoot down ideas without considering them. We hold each other accountable, and trust everyone by default.
We make it last
We put long-term greatness before short-term gratification. We believe in sustainable and responsible growth. Everything we do is in service to our mission, and we never compromise on our integrity.
Tanggal Lowongan: Thu, 26 May 2022 07:24:05 GMT
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